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PIP editorial board member in focus – Gavin Birchall

The Pharmacy in Practice editorial board is an advisory group who help to guide the direction of the content of this site. The role of the editorial board is vital to ensure that all materials produced are of the highest standard. Although the board members do not have direct input into the creation of the content they will help steer the future direction and give robust feedback when appropriate.


In the coming weeks, we will feature each editorial board member and showcase their career highlights.

Gavin Birchall


Gavin Birchall is a pharmacist, designer and marketer who has created, led and marketed businesses at senior level and carried out the first research into the brand of pharmacy on the planet.


Having spent 15 years in community pharmacy, practising in both independent and multiple owned pharmacies, Gavin has worked in academia, primary care and representation.


He was instrumental in setting up a 21 strong community pharmacy group where he was Operations and Marketing Director and Superintendent Pharmacist.


Frustrated by the lack of recognition received by pharmacy, Gavin completed research into the brand of pharmacy as part of a Masters In Graphic Design and in 2015 set up a pharmacy specialist design and marketing agency, DOSE Design and Marketing Ltd, to support pharmacies to present and promote themselves more effectively.


Gavin and his associates now support a range of clients in community pharmacy and beyond.

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